American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Tiffany’s 6-prong strategic plan for growth
Most powerful marketing words your brand should use
Pre-owned luxury comes into its own as new retail channel

FTC enforcement highlights compliance with Consumer Review Fairness Act
5 tips to help with your presentations
Single worst brand-building mistake a company can make?

Must-know basics of copyright law for the luxury business
Year of GDPR: Looking back and to the future
Contextual content strategy: Lexus’ approach to personalization

What is your data worth? Coffee and croissant? How about a job?
Luxury brands need to change their marketing strategy for India
Ad fraud is rapidly evolving – and the threat is serious

Time for luxury to adopt blockchain
New York’s Madison Avenue eyes post-90s generation Chinese business
Dolce&Gabbana’s recent China scandal: Customers wear your brand values

Why healthcare practices should keep doors open during the holidays
Hard sell will not sell: Brands need new approach for luxury consumers
War of our words

Rethinking fashion’s transparency game plan
Balenciaga sued by car-freshener maker for allegedly copying $3 pine tree design
New York debates new luxury vibe: uptown or downtown?

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now