American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

How retailers should hook millennial shoppers on Black Friday
Deloitte: Being undisruptable means connecting. But how?
Deloitte: How the unshakeable world of luxury got disrupted

Facebook exec on how to tap mobile in beauty care
Green is new gold for luxury Chinese travelers
British luxury brands eye US with Brexit looming

Social and search holiday advertising: Boom or bust?
AI helps retailers to be human
Can Michael Kors’ Capri become the American LVMH?

Most common misconceptions about GDPR and data processing
Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
Developing marketing strategies via machine learning

3 ways to reframe luxury brand touch points
For luxury brands, holistic sustainability means more than “going green”
Quality, experience and loyalty: Why brands need to get into a luxury consumer’s mindset

For luxury brands, hotels are another opportunity to enhance customer experience
Is there a case for virtual influencers?
Sustainability key in transition from conspicuous to considered consumption

Tapping India’s luxury potential amidst business and creative disruptions
US tariffs on China may adversely affect fashion business
How to optimize influencer marketing

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now