American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
How to navigate an art fair
5 disruptive statements from China Connect Shanghai 2018

Does luxury’s response to digital create meaningful connections?
Men outspend women now on apparel and footwear. Is your store connecting with them?
China’s KOL bubble, and how brands can prepare

The digital dilemma for luxury
Emulating WeWork’s design and user experience stance
Dangers of password-based loyalty programs

Luxury must marry old-world service with new technology
Verizon, AT&T attempt to head off private data scandal on lines of Facebook
Under siege, 5 PR mistakes that Airbnb continues to make

Technology drives photography across ecommerce
4 new Facebook Live features that are game-changing for marketers
Luxury brands must focus on destination in ecommerce journey

Technology can enhance a luxury brand’s luster
De Beers’ lab-grown diamonds: Response to demand or move to dominate the market?
The new white-glove service

For luxury brand valuations, name is everything
Luxury spending feeling a lot like 2007?
How luxury brands should approach their Britishness

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now