American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Retail’s future in 9 demographic trends
Facebook’s head of luxury on interactivity, AR and VR
New York souvenir company sues Balenciaga for alleged copyright infringement

Data plays a key role in the mall’s rebirth
5 ways the GDPR has changed the ad tech
Owning the customer experience in an Amazon-disrupted market

Should a luxury brand take political sides?
How artificial intelligence is changing digital marketing
Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?

What loyalty programs look like in a post-GDPR world
Protecting the brand from counterfeiting online
A look at Vietnam’s affluent

CMO’s role nibbling away
3 reasons why brands should not write off Snapchat
Luxury brands cannot ignore voice commerce

Millennials redefining norms of luxury
Marketing to the evolving luxury consumer
5 trends shaping global luxury real estate

My Way: Claremont Rug Co.’s Jan David Winitz on why customer efficiency is not customer service
Stars War: It’s Gucci vs. Louis Vuitton
Building brand affinity via personalized, cross-channel strategies

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now