American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Satta Matturi eyes gap in African-themed jewelry market
Luxury brands must start investing in Gen Z – now
The circular economy in luxury: The new consumerism

Analyzing shrinkage and theft in bricks-and-mortar stores
Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
3 ways for retailers to improve their email marketing campaigns

Why customer experience measurement is biased
Luxury brands need to pivot from push to pull in advertising
Preparing for Gmail’s passive opt-out unsubscribe feature

Tech trends that will define luxury
Measuring personalization: Moving beyond campaign-centric metrics
Luxury brands must take control of their digital ops

How iconic luxury brands are satisfying the sampling economy
24 critical issues, challenges and trends emerge at Luxury Marketing Council strategy summit
The new luxury mindset

Dior has fastest-loading mobile, desktop sites in luxury in past 6 months
Can you hear what your customers are not saying?
Challenging stereotypes of Gen Z: What luxury brands should know

Millennials set to disrupt luxury real estate market
Do not slow digital’s growth
Chasing status: Keeping up with the changing definition of premium

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now