American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Chanel lawsuit: When can another marketer use Chanel’s brand?
Rolex wins, Tiffany loses? Contrasts in luxury
Big-brand control, synthetic diamonds bedevil jewelry business

7 critical areas for store-channel improvement
How I did it: Claremont Rug Company’s Jan David Winitz
How South Africa’s Coco Safar appeals to the environmentally conscious luxury consumer

Ecommerce strategizing around data, personalization and omnichannel
5 product categories driving Canada’s luxury market
Steve Madden copyright tiff with Cult Gaia over handbag design has luxury ramifications

GDPR’s impact on US retailers and consumers
The greening of luxury
4 ways to target luxury consumers with search marketing

5 trends from Davos that will reverberate this year
Is subconscious commerce the future for luxury brands?
How luxury brands can nurture invisible leads with an elongated sales cycle

Planning for impact of tax reform on luxury
“Being” and “Becoming” merging in transformational economy
Retail has a returns problem

Luxury’s online/mobile future revealed in 5 brands
Luxury retail KPIs and incentive schemes need a makeover
7 tips to survive the retail apocalypse in the Amazon Age

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now