American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Shifts in retail sales of women’s designer bags
Sampling is a highly underrated but effective marketing tool
Court allows Forever 21’s second amended complaint against Gucci to proceed

GDPR and EU Data Protection: Challenges for retailers
Are brands misunderstanding Instagram engagement?
Are you really a digital business, or just faking it?

Chatbots are the new HR managers
Gucci is leaving Louis Vuitton in the dust online
The fashion business must slow down

How luxury brands can upgrade cross-channel services
6 developments set to transform digital advertising
3 email tips for luxury retail

How not to handle a collaboration request for influencer marketing
5 luxury marketing strategies for exclusivity
New China luxury: How media needs to respond

Are you a trademark bully? How to avoid being and being labeled as one
How to build a brand that lasts a century
Top 10 global consumer trends for 2018

Chinese customer a demographic concept, not geographic
Madaluxe Vault is stab at off-price luxury
Stop doing video for the sake of doing video

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now