American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

How luxury brands can make effective use of chatbots
Rethink experiential marketing
Disruption: 6 insights to help luxury brands stay desirable

Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez
Jewelers can open new market by courting gays, lesbians
Louis Vuitton win against LVL XIII highlights fashion startup challenges in protecting designs

Association of National Advertisers set for new legislative challenges
What to expect in mobile advertising and location data
Retailers must eye consumer privacy with secure payment methods

Luxury comes to Southern California
The luxury nomad
Intelligent disruption in luxury is trend to watch

Successful marketing programs give customers a voice
Strong 2018 forecast for luxury real estate
How will the asset-less millennials view luxury?

Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Do retailers want to know why they are losing customers?
Impact of GDPR on luxury brands

Frenemies: Luxury brands and social media
SMS text messaging, world’s most successful communications channel, turns 25
From marketing officer to growth leader: Luxury brands reinvent roles

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now