American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Forever 21’s amended complaint against Gucci highlights need for vigilant enforcement to maintain trademark rights
Mobile wallet opens new channel for building customer loyalty
A stratospheric $450.3M Salvator Mundi sale: Power of brand and rarity prevails

How behavioral authentication can reduce fraud during the holidays
7 key elements of quality
Q3 2017 luxury site performance analysis

Key changes to make to your annual kick-off meeting
3 questions to ask before embarking on a direct-to-consumer approach
Luxury brands missing LGBTQ opportunity

Last-minute tips for Black Friday marketing
Knockoffs: Implementing an effective and cost-efficient enforcement strategy
How brands and influence marketers can avoid trouble with the FTC

Learnings from China’s Golden Week and how to prep for next year
How to engage luxury consumers through experiential marketing
Why emotion is key to ecommerce

Producing loyalty programs without focusing on incentive-based benefits
Has creative’s well of originality dried up?
Luxury fashion is not ready for sustainability

5 reasons why leaders should sleep more
3 ways brands help consumers use mobile to navigate physical retail
Chatbots to transform holiday shopping

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now