American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Green IT: Next era of enterprise tech is sustainable
Try this: Tesla and Airbnb’s bottom-up thinking vs. national down
Leveraging emerging, overseas real estate markets for retirement

One overlooked element of executive safety: Data privacy
Engineering Las Vegas hospitality for CX and efficiency
Upping the retail experience with conversational search

Legal issues as in-office versus remote work debate ratchets up
Benefits of embracing the customer effort score
How retail marketers can profitably clear inventory

Generative AI’s role in reshaping brands’ audio marketing
Young Chinese consumers optimistic about future
Strategy behind Amazon’s $10 offer to pick up orders in-store

Asia’s embrace of luxury products, experiences
Luxury set to buck the frugal trend
The niche world of ultra-luxury brands

AI-powered chatbots will boost fashion CX
Adding luxury luster to jewelry ecommerce
Switching from Universal Analytics to Google Analytics 4

7 luxury myths killing brand performance
Are luxury ‘superfakes’ really a threat?
Lessons from Ulta Beauty: My experience merging creative with strategy

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now