August 31, 2023
By Dave Charest
Small businesses are a busy bunch.
On any given day, they might be fulfilling orders, engaging with customers in-person, managing staff, doing their books — plus dozens of other tasks. Most would relish an opportunity to gain back an extra hour or save some extra money.
Luckily, those goals and others are attainable thanks to artificial intelligence (AI) and marketing automation.
These technologies can help small businesses work more efficiently, drive more sales, and improve the ways they are marketing themselves – without making it more of a headache or a time suck.
We recently published a report called Small Business Now: An AI Awakening that outlines how small businesses are thinking about AI and automation, and some of the results that early adopters are seeing.
With insights from nearly 500 small businesses across the United States, the study reveals how these technologies can enhance marketing effectiveness and help small businesses save time and money.
If you are curious about how AI can impact your business, here are the 10 stats about AI that you should know.
SO, WHAT DO all these stats mean?
AI is here to stay.
The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful. They are working more efficiently, saving money, improving customer experiences, and growing quicker.
So, if you are a small business who is either starved for more time in your week, or you want to improve the way you engage with your customers without adding extra marketing work to your plate, do not write off AI as a passing trend. Give it a try and you might be surprised about the results you see.
Dave Charest is director of small business success at Constant Contact, Waltham, MA.