Dave Charest

news@napean.com

End of status quo in mobile app acquisition marketing

The misappropriation of native advertising

Luxury is meaningless. Or why millennials want more than just a brand

Sales tips for reaching HR professionals

What is the color of luxury in the 21st century?

Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?

Will the 2016 US presidential election hurt luxury retail?

Marketers must track behavior down to the individual level

The ethics of luxury

Deconstructing GEICO’s ad in Architectural Digest

Rethinking rewards for the millennial consumer

5 reasons why influencer marketing has emerged as today’s go-to strategy

4 reasons why your app keeps getting deleted

Building a relationship in 3 seconds, or less

4 tips to build Gen Y loyalty with mobile rebates

Top 10 mobile adoption myths in fashion and luxury apparel

Reaching moms with mobile advertising

One year on, Apple Watch and wearables are increasing BLE usage on smartphones

Proper use of digital in selling personal luxury goods

Circle of advertising life

Mobile apps vs. mobile Web: Do you have to choose?