American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Closing the gap between commercial and private air travel
When it comes to mobile shopping, customer location is everything
Cat-and-mouse game of mobile ad fraud has only just begun

How luxury brands should engage on Instagram and Snapchat
What drives mobile loyalty these days?
Luxury consumers blurring lines between offline, online and mobile

Integrate real-time components into ad campaigns
3 ways to reinvent the phone number
Quantifying effective mobile user experiences

Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
How fashion needs to deliver in digital commerce
Targeting customers in abstract terms versus concrete

How mobile can swing the vote in the primaries and on Election Day
4 ways technology can revitalize luxury shopping
Next generation of digital publishers is detachable

Why and how content marketing works for luxury
How brands can work with influencers
4 ways to drive mobile engagement

Why mobile-originated data matters
Why every brand needs to become a platform
Brands must automate mobile native advertising

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now