American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Forgetting user engagement during app development leads to failure
New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates
Effective mobile engagement and why marketers are not applying it

Beacons bring attribution within reach for brands and retailers
It’s 4 a.m., do you know where your message is?
Moving from passive to interactive viewership with apps

Amazon Books and the mythical wormhole
How ad blocking will affect mobile marketing
3 lessons mobile advertising can learn from display’s mistakes

Ad-blocking racket kills $32B display advertising business?
Marketing campaigns for a device-centered future
5 insights into the future of relationships and retail

Is your Web site holding you back?
Customers love you? Think again
SMS is no longer the ugly duckling of marketing

Amazon’s lessons for luxury
Digital product development does not end on launch day
Luxury: What better word is there?

5 best-practice tips for mobile proximity messaging
7 best-practice tips for mobile video advertising
6 ways to disrupt shopping cart abandonment

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now