Dave Charest

news@napean.com

Why luxury brands must evolve their media planning and buying strategy

3 lessons for mobile sites from the 2015 holiday season

How luxury brands should target India’s super-rich

10 mobile metrics to measure engagement

Luxury brands are more vulnerable than ever to crises

Personalizing real-time experiences on mobile

Making a case for the subscription model in luxury

Using app data to improve the customer experience

Capital trends for the ultra-wealthy

Counting on social capital: New way to evaluate entrepreneurial worth

5 trends in mobile advertising

How brands should make mobile strategy and platform choices

Rapidly evolving mobile payments market is table stakes for retailers

Fashion’s newest models are not on the runway

Mobile ad blocking is not a crisis – yet

Mobile advertising in the age of ad blockers

Luxury brands must rethink how they measure customer satisfaction

The piece of code that could make or break a mobile advertising program

Why are consumers not converting on mobile?

Do’s and don’ts of native advertising on mobile

5 emerging trends in digital publishing and content