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Brands should incentivize consumers to go green
Retailers expanding pickup options, facing staff shortages this holiday season: report
Owning the customer experience in an Amazon-disrupted market
Shifts in retail sales of women’s designer bags
Macy’s trademark decision confirms importance of surveys
Year of the Rooster luxury items: Hit or miss with Chinese consumers?
How luxury is the millennial’s unlikely weapon to fight social inequality
Luxury brands need to change their marketing strategy for India
Green is the new black: Backing the Fashion Pact
How resale, rental and flex payments can put luxury within reach – especially now
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Margo Hock
news@napean.com
Mark the date: April 21. It’s not just another update from Google
Why luxury brands should rely less on aspirational consumers
Tackling mobile’s challenge: Cross-device mapping and attribution
Native mobile ads in a strange land
10 key trends in luxury retail
How Apple could redefine luxury – or not
Top 3 metrics that ecommerce companies cannot live without
Ad agencies, consultancies react to the Apple Watch
Fragmented and fleeting, mobile User IDs are ripe for overhaul
What the future of mobile data has in store
Single-channel approaches to customer conversations will not work
Native advertising is underused in the mobile context
Book excerpt: The Management of Luxury
Must job seekers give employers a reason to reject them?
Can packaging be both luxurious and sustainable?
No mobile commerce site? Your Google search rank is in jeopardy
The hidden power of suggestion in risk-taking
Why is shopping on your phone so difficult?
Luxury marketers must let fans shape the brand story
What to consider when selecting a new CRM system
4 marketing requirements to make 2015 even more profitable
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4 marketing requirements to make 2015 even more profitable
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MOST POPULAR
Brands should incentivize consumers to go green
Retailers expanding pickup options, facing staff shortages this holiday season: report
Owning the customer experience in an Amazon-disrupted market
Shifts in retail sales of women’s designer bags
Macy’s trademark decision confirms importance of surveys
Year of the Rooster luxury items: Hit or miss with Chinese consumers?
How luxury is the millennial’s unlikely weapon to fight social inequality
Luxury brands need to change their marketing strategy for India
Green is the new black: Backing the Fashion Pact
How resale, rental and flex payments can put luxury within reach – especially now