American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Mobile money flowing, it’s time to correct some mistakes
Best-practice tips for push notifications
Luxury brands and the secondary market: Why marketing is everything

Experience is the new bling: How to build a modern luxury brand
What will win the day for mobile wallets?
What Apple’s new patent application for product packaging means

The art of the gram
The urgency of mobile search engine optimization
Engagement to monetization: Improving mobile marketing ROI

The new HQ for innovation labs? Your retail store
Are media buyers using the best algorithms?
App agility: Why marketers need to empower employees with intelligent mobile apps

Mark the date: April 21. It’s not just another update from Google
Why luxury brands should rely less on aspirational consumers
Tackling mobile’s challenge: Cross-device mapping and attribution

Native mobile ads in a strange land
10 key trends in luxury retail
How Apple could redefine luxury – or not

Top 3 metrics that ecommerce companies cannot live without
Ad agencies, consultancies react to the Apple Watch
Fragmented and fleeting, mobile User IDs are ripe for overhaul

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now