Dave Charest

news@napean.com

7 trends that will make or break your client relationships

Brands herald 2022 with new tech and legal strategies

4 critical elements to improve digital branding efforts

4 mistakes ecommerce marketers make when measuring return on ad spend

Indian consumers shifting from status signaling to self-transcendence

Risks to China’s growth in luxury retail

5 factors affecting PR in 2022

World War Z: Connecting with the largest generation in US history

4 challenges facing retailers this holiday season

How the pandemic is reshaping luxury and consumer attitudes

Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits

Luxury’s perception evolves as the business grows more inclusive and attainable

How Google’s new algorithm could kill your business

Typography firm’s legal woes shows problems of protecting creations without IP rights

What is the real value of NFTs for luxury brands?

Creating the sound of luxury

Posting photos to Instagram without a license leads to legal woes for brand

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

The knotty relationship between luxury and CSR

How brands can win over Gen Z and millennial shoppers

Breaking the chain of gender inequality