Sections
Home
Industries
Opinion
Events
Resources
Subscribe
Research, insights and analysis for CMOs, brands and retailers
Most Popular
Subscribe
About
Subscribe Now
New York,
Home
Industries
Opinion
Events
Resources
AM Test Article
Green is the new black: Backing the Fashion Pact
Seabourn extends UNESCO alliance in preservation push
Owning the customer experience in an Amazon-disrupted market
Year of the Rooster luxury items: Hit or miss with Chinese consumers?
Luxury brands need to change their marketing strategy for India
Natalie Portman, Rihanna join Dior in declaring what they would do for love
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
In today's crowded fashion world, quality beats quantity: Jason Wu
Brands celebrate International Women's Day with events and promotions
Home
Industries
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury
Marketing
Media/publishing
Nonprofits
Real estate
Research
Retail
Software and technology
Special Reports
Sports
Telecommunications
Travel and hospitality
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
What's Keeping You Up at Night
Events
American Marketer Awards
AMCX: American Marketer Customer Experience
Consumer Marketing Forum
Future of Marketing Forum
Marketers to Watch
Women Marketing Leaders Summit
Webinars
Resources
About us
American Marketer Advisory Board
Contact
Editorial calendar
News and columns tips
Newsletter archive
Subscribe
Cory Treffiletti
[email protected]
Typography firm’s legal woes shows problems of protecting creations without IP rights
September 19, 2021
What is the real value of NFTs for luxury brands?
September 5, 2021
Creating the sound of luxury
August 9, 2021
Posting photos to Instagram without a license leads to legal woes for brand
August 1, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021
The knotty relationship between luxury and CSR
June 7, 2021
How brands can win over Gen Z and millennial shoppers
May 20, 2021
Breaking the chain of gender inequality
May 14, 2021
How brands can use data to make digital experiences more human
April 29, 2021
How to produce effective digital content
April 28, 2021
Touchless clienteling powers an elevated store experience
April 27, 2021
How to use TikTok for influencer marketing campaigns
April 20, 2021
The future of privacy with Apple’s iOS 14 updates
April 19, 2021
Why luxury brand hate matters
April 15, 2021
COVID-19 and fashion: Lingering effects in 2021 and beyond
April 13, 2021
Meeting changed customer engagement expectations
April 11, 2021
Reinventing market research in the era of consumer data empowerment
April 8, 2021
Creating smarter ad experiences in auto marketing
March 22, 2021
How luxury brands will leverage digital to deepen the VIP experience
March 8, 2021
Fashion and luxury’s future tied to technology innovations
March 3, 2021
Why direct mail never deserved to go out of fashion
February 25, 2021
« Previous articles
Newer articles »
LATEST HEADLINES
Why your TV budget needs a partner
5 common CRM mistakes to avoid making at all costs
Free-trade deals with US, EU turn India into superhighway for global luxury
Make your content AI-citable: New rules of structure, social and signals
How AI is transforming marketing measurement
5 trends that will define small-business marketing in 2026
How to get point-of-sale display right for retail expansion
Tech, customer-focused marketing key to growth in 2025
4 tips on how marketing can help overcome holiday challenges
IP options to protect products in fashion
MOST POPULAR
AM Test Article
Green is the new black: Backing the Fashion Pact
Seabourn extends UNESCO alliance in preservation push
Owning the customer experience in an Amazon-disrupted market
Year of the Rooster luxury items: Hit or miss with Chinese consumers?
Luxury brands need to change their marketing strategy for India
Natalie Portman, Rihanna join Dior in declaring what they would do for love
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
In today's crowded fashion world, quality beats quantity: Jason Wu
Brands celebrate International Women's Day with events and promotions