American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Going global to local with data-driven creative
How marketers can deliver optimal customer experience
Discounting merchandise while maintaining brand integrity

Unionization’s impact on fashion
Bridalwear battle, in era of social media, is cautionary tale for self-named brands
5 digital innovations changing luxury’s future

Another Louboutin vs. Amazon referral faces off in EU court
How social media marketing could hurt your business
Looming choice: MOVID or NOVID?

New York fashion model, creative agencies on hook for higher licensing, pay?
Metaverse opens new universe for brands
High evidentiary bar needed for trade dress protection

Convergence of luxury and anti-money laundering
Will brands incur admin, financial burdens of work-from-home trend?
What luxury customers want from bricks-and-mortar retail

Brands must bridge the digital-physical divide
Time for luxury brands to open their metaverse flagship store
Tighter returns policies, packaging as storefront to define Retail 2022

Retail will retain pricing power in 2022
How retailers and brands can use the metaverse in 2022
2022: The luxury phoenix moment

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now