American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

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7 trends to watch in luxury influencer marketing in 2021
How print can help luxury brands connect with digital consumers

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How marketers can gain from AI chatbots

10 insensitive words you need to stop using right now
How the design industry is adopting the luxury business model
What to expect on Singles’ Day 2020

Essential email marketing tips for luxury brands
Influencer brand tribes hold promise post-COVID-19
How consumer spending fared so far through 2020

The new US consumer mindset
Winning back the luxury consumer
The pandemic recession demands a digital response

How fashion brands’ new creative direction is affecting content production
Legal landmines that brands may face as COVID-19 restrictions are lifted in US
5 laws of post-pandemic financial recovery

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
Alternative options for US consultants and small brands not eligible for PPP or EIDL funding
Brands should incentivize consumers to go green

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now