Cory Treffiletti

[email protected]

Short codes are a scam, and SMS marketing is dying. Is there hope?

June 18, 2012

Making mobile advertising work – after the click

June 15, 2012

4 tips for breathing new life into your mobile commerce app

June 14, 2012

What’s the goal of mobile marketing?

June 13, 2012

Tablets will soon be top, driving engagement and consumer relevance

June 12, 2012

Mobile, Internet and the Cloud

June 11, 2012

Brands move closer to luxury customers with online video

June 8, 2012

Publishers should not be intimidated by mobile advertising

June 7, 2012

Moving from app cost per install to profit per install

June 6, 2012

FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms

June 5, 2012

Consistency and multi-touchpoint experience design

June 4, 2012

New ambient social apps enable brands to proactively connect with those nearby

June 1, 2012

Should retailers have a mobile payments strategy?

May 31, 2012

Mobile’s role in delivering real-time product feedback

May 30, 2012

Understanding the political mobile campaign

May 29, 2012

The correct way to implement QR codes

May 25, 2012

Key traits of mobile commerce leadership

May 24, 2012

8 questions brands should ask about mobile app localization

May 23, 2012

When streaming mobile video, write once and run everywhere

May 22, 2012

Best Buy and showrooming: If you can’t beat them, show them

May 21, 2012

End of paid media?

May 18, 2012