Chantal Tode

chantal@mobilemarketer.com

Mobile innovators Facebook, Apple and Amazon build brand value fastest: report

Instagram’s interaction rate for branded posts plummets as competition grows: Forrester

55pc of millennials find messaging app notifications most useful: report

Social ad budgets should be moved over to media teams: Forrester

Mobile POS to quadruple reach as it grows beyond micro merchants: report

Wearables to account for 20pc of mobile proximity payments by 2020: report

Mobile programmatic encounters slow adoption, faces several challenges: report

12pc of advertisers never successfully serve a rich media ad on mobile: report

Mcommerce sales growth for physical goods outpaces all other categories: report

Distinction between online, offline blurs for shoppers, but not retailers: report

Shopping app sessions grow 174 percent: report

88pc of smartphone shoppers have negative experiences: report

82pc of ecommerce merchants not tracking mobile sales: report

Mobile grabs bigger share of ad spend as desktop peaks: eMarketer

Apple iOS takes back seat to Windows in responsiveness to brand messaging: report

Tablets should be used to enhance discovery, depth of messaging: Forrester

52pc of consumers used a mobile device when booking travel in the last 90 days

66pc abandon mcommerce purchases because of issues at checkout

Use mobile to lure customers to stores, keep them there: Google

73pc of users want to interact with loyalty programs via their mobile devices

46pc exclusively use mobile for researching local products, services: study