American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Elizabeth Zelesny

elizabeth@napean.com

Luxury consumer spending to rise 8pc to $359B this year: American Express
Hermes, Brioni and Versace rank highest in reputation, prestige: Luxury Institute
Search and social media are sales drivers: study

Bergdorf Goodman is king of customer experience: Luxury Institute
Microsoft Bing growth signals need to spread search marketing efforts
43pc of affluent consumers shop online for gifts: study

Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
Luxury consumer spend up 4pc year-over-year: study
83pc of affluent consumers shopped online in last three months: study

Louis Vuitton, Hermes and Gucci named most powerful luxury brands
Younger, digitally engaged consumers exhibit upscale shopping behavior: study
Worldwide spending patterns are shifting: study

Mcommerce to generate $50B in sales by 2014: study
Segmented email campaigns increase ROI: study
11 key consumer trends luxury brands should watch in 2011

35pc of luxury auto brands use mobile to reach affluents
Affluent consumers increasingly rely on smartphones for shopping
Swarovski mammoth site traffic during holidays makes case for luxury ecommerce

Luxury digital marketing budgets to increase significantly by 2014: study
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now