American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Jen King

jen@napean.com

Louis Vuitton’s positive Chinese placement a result of slow, steady growth
Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase
Sustainability efforts to boost investor interest in luxury houses: report

With 215B emails sent daily, retailers are not maximizing marketing potential: Yesmail
Hermès Birkin bags’ value increases 14.2pc annually: report
Stagnant diamond industry expected to rebound by 2019: Bain

Social posts impact 78pc of consumer purchases: Fashionbi
48pc of affluents plan to gift experience over materials: YouGov
Infusing digital into bricks-and-mortar retail will prevent its demise: BRP

58pc of retail execs think bricks-and-mortar will not survive
Print advertising dip may show signs of weak titles, not shrinking market
Affluent majority would rather spend on travel than material goods: report

Bangladesh’s MAC population offers opportunities despite consumer weariness: BCG
High-end spirits category flourishing due to “sensploration” culture
Luxury now dominated by social connection, says Future Laboratory

Embracing changing consumer traits key to future brand building
Luxury brands continue to lag in omnichannel retail: report
Small, dynamic markets in Sub-Saharan African key to retail expansion: A.T. Kearney

56pc of Chinese consumers expect products unavailable in China while abroad: survey
Viral videos are myths without proper ad spend: L2
Branded hotel apps transforming hallmarks of low-touch luxury: L2

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now