American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Jen King

jen@napean.com

Chinese watch demand increases 59pc, drives global market: report
Global haute horlogerie interest climbs 12 pc: report
Columbia, Parsons view Dior stylist as link between brand and consumer

34pc of consumers conduct in-store research via mobile device: Forrester
Social@Ogilvy exec claims disconnect between research and marketing teams
Global billionaire net worth rises 5.3pc in 2013: report

89pc of CEOs optimistic about state of luxury: survey
Cartier, Louis Vuitton and Prada among top 100 global brands: Interbrand
Infinite commerce is the future of beauty marketing: research

Ultra-high-net-worth population decreases in Brazil, China: report
14pc of luxury brands offer advanced Russian Web site: L2 Think Tank
62pc of affluent Americans live near Neiman Marcus: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now