American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Community, trust crucial for safeguarding media
Strong storytelling key for digital, physical spaces
Economic upheaval likely looms as global growth slows

Global wine market sees shifts in production, consumption
Movement to ban fur grows stronger with Prada
Reverence for beauty, nature central to Loro Piana DNA

Moncler strategy based on speed, creativity and flexibility
People are behind meaningful growth: Alexander McQueen CEO
Puig looking to diversify offerings, retail to propel growth

Luxury needs to balance accessibility with heritage: Loewe creative director
Affluent millennials, travelers among most engaged consumer segments
LVMH gives Innovation Award to body scanning startup

FT Business of Luxury Summit to tackle luxury’s evolution
Photos from Women in Luxury 2019
Cultural management key to fashion brands maintaining relevance

HBC Foundation focuses on mental health
Kering raises minimum model age to 18
LVMH links with UNESCO to safeguard biodiversity

Kering hopes to push industry towards sustainability with new standards
Kering sets animal welfare guidelines
Sustainable DTC brands disrupting luxury with ethical emphasis

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now