American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Brands must expand their views on Africa: Luxury Connect Africa founder
More social media opportunities on the horizon for luxury brands
African adventures are longtime inspiration for Emilio Pucci

Businesses have a duty to evolve sustainable practices
We need to share the story of African fashion: AFI founder
Loewe weaves together craft, art in Salone del Mobile project

Karl Lagerfeld’s archival sketches go up for auction
Kering Foundation brings awareness to women’s issues on global, local scales
Luxury brands are tech companies: Wired editor

Creativity, craftsmanship central to Tiffany DNA: CEO
Lexus adds celebrity chef to culinary ambassador roster
Luxury brands head to Palm Springs for Coachella

Luxury labels look to stand out at Milan Design Week
How British sensibilities shape one of America’s most recognizable labels
Brands must find new services to deliver: Forrester

Resale, responsible design shaping sustainable fashion’s future
Independent watchmaker turns to new tech to tell time
Loyalty programs should prioritize customer, not sales

What can luxury brands learn from DTC disruptors?
Brands must contextualize consumer journeys: Thunderhead exec
Aston Martin, Sotheby’s host one-make auction during Monterey Car Week

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now