American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Ralph Lauren upcoming honor pushed back due to protests
Luxury fashion needs to balance fun with values
We want to be a trendsetter: Lamborghini CTO

Porsche, Boss among brands supporting wildfire relief
Guest data vital to personalizing travel experiences
Dolce & Gabbana cancels show amid backlash

Photos from The New York Times International Luxury Conference
US Fashion Industry Association testifies in Trade hearing
Kering takes a stand against cyberbullying

Consumers buy into brand values: Balenciaga CEO
Unique experiences competing with luxury purchases
Opportunity abounds in luxury fashion, says Farfetch founder

Brands must sell a lifestyle, values: Ralph Lauren CEO
Experience key to shaping luxury aviation for today’s travelers
Alibaba sets eyes on leading global commerce

Ecommerce needs to be consumer-oriented: LVMH exec
Luxury brands need to keep elevated aesthetic in mind: Jason Wu
Kering, L’Oreal make a stand for women

Technology is not everything for luxury brands
Discerning affluent consumers expect experiences to match luxury purchases
Swarovski teams with SCAD Hong Kong to support emerging designers

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now