American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Luxury brands think pink for breast cancer awareness
Ulysse Nardin dives into boat show appearance as official timekeeper
Madison Avenue initiative sits at intersection of art, fashion

Burberry investigates impact of the arts in educational program
Photos from Luxury Marketing Forum 2018
Marie Claire puts accessories first on Madison Avenue

Jaguar Land Rover aims to make mobility barrier-free
DVF to forgo fur from 2019
Relais & Châteaux serves up environmental awareness in international initiative

Aston Martin highlights Bond affiliations in London event
Valentino links with Polimoda for leather goods curriculum
Estée Lauder builds breast cancer awareness with multichannel effort

Sustainability key in transition from conspicuous to considered consumption
Michael Kors marks milestone in philanthropic effort
ABT brings ballet to Madison Avenue boutiques

Phillips auctions contemporary art for clean water cause
Saks puts focus on “Fearless Women” in speaker series
Luxury brands link with London Design Festival to reach creative crowd

Etro marks milestone with museum exhibition
Arts and Crafts Conference celebrates 20th year with New York event Sept. 20-23
Jaguar puts design on display in Scottish museum

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now