American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

LVMH brings Les Journées Particulières to 40 new sites this fall
Moda Operandi spurs midterm voting with fashion statements
Maserati gathers luxury partners for Cannes Yachting Festival

Balenciaga tackles hunger through co-branded capsule
Dior Homme to host debut pre-fall show in Tokyo
Mulberry heads to Seoul for new season launch

Fairmont celebrates cinema with traveling exhibit
Concours of Elegance closes out summer’s automotive festivals
Hotel groups roll out sustainability efforts without cutting back on luxury

Land Rover leads the charge by sponsoring conservation-themed arts project
Sentient Jet tees up sponsorship to build on nonprofit partnership
Audi furthers football affiliations with Tottenham Hotspur

Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok
Hugo Boss links with GQ to honor 2018’s noteworthy names
Nordstrom hosts back-to-school benefit for students in need

Audi extends partnership with Major League Soccer
Luxury brands’ unique audiences come with special challenges
Altagamma explores changing world in design summit

Prada to host digital-focused sustainability conference
Fiat Chrysler’s Sergio Marchionne dies at 66
De Beers relocates 200 elephants in conservation initiative

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now