American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Operating in China without full investment is impossible task, says Vogue China exec
Stella McCartney, The RealReal launch circular economy campaign
Moët Hennessy dedicates hundreds of volunteer hours to feeding New Yorkers

Vogue Portugal’s revamp goes for minimalist aesthetic
Jewelry brands must do more to attract young craftspeople, artisans
Gucci previews Shanghai show in visual journey

Ethical gold sourcing requires cooperation at every step of supply chain
Harrods hosts pop-up for a cause
Coachella draws luxury placements, product promotions

Estée Lauder launches awards to highlight women in science
LVMH opens luxury startup accelerator program at Paris’ Station F
Selfridges stops sale of carbonated drinks in plastic bottles

Lexus takes a swing at hunger
Yves Delorme supports ocean conservation with inspired collection
Mercedes-Benz Canada establishes award for female visionaries

Swarovski supports commitment to sustainability with Fairtrade Gold
New Gold conference examines issues affecting jewelry and luxury
5 trends from Davos that will reverberate this year

Register now: Women in Luxury conference New York, May 9
DVF helps at-risk youth in El Salvador for spring
Register now: Women in Luxury conference New York, May 9

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now