American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Goodwood brings luxury auto brands together for unique pushes
McLaren invites festivalgoers to assemble a supercar
Hennessy visualizes layers of flavors, aromas in JonOne-designed bottles

Selfridges doubles as a performance space to save London’s music
Aston Martin touts bespoke capabilities as Henley Regatta sponsor
Breguet fetes 216th year since tourbillon’s patent

St. Regis shakes up status quo of bubble tea
Burberry gifts $3.8M to Royal College of Art to spur materials science innovation
Maserati auctions one-off car for Venetian art initiative

Brands must sniff out customer intent prior to taking action, says Forrester analyst
Holistic approach to customer service helps avoid channel fatigue
Personalization offers brands the key to deeper customer relationships

Fendi mourns loss of Carla Fendi
Trussardi’s foundation raises conversation around refugees through topical exhibit
Comité Colbert calls on shared cultural affinities for Japanese art exhibit

French fashion designer Marine Serre wins 2017 LVMH Prize
Hublot starts the clock for 2018 FIFA World Cup
Post Ranch Inn fights geographic issues with luxury experiences

Krug pairs rustic cooking and bubbly for outdoor festival
State of luxury commerce – Luxury Memo special report
Brexit, UK economy uncertainty abounds after surprise election results

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now