American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Glashütte extends Berlinale sponsorship with $53K prize
Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
LVMH funding ensures future access to Voltaire’s complete body of work

Versace takes to the streets to show All Love Is Love
Lalique courts basketball fans through experiential lounge
Jaeger-LeCoultre builds on Oscar anticipation for Los Angeles film exhibit

Moët & Chandon vending machine raises $85K for AIDS research
Omega readies for 2018 Winter Olympics with commemorative timepieces
Burberry puts collection inspiration center stage at Henry Moore exhibit

Barneys takes powerful stance on female equality, empowerment
Lalique invites artist for retelling of founder’s Bacchantes vase
Are workplace values, employee benefits the key to luxury’s talent drought?

Cunard puts focus on pet-centric services through dog show sponsorship
Luxury’s new cornerstone will rest on ethical and purpose-based practices
La Prairie, Art Basel team to build on shared roots

Rolls-Royce ends Phantom production with golden age of travel-themed model
Rolls-Royce opens up apprenticeship program to record number of participants
Kering lays care, collaborate, create groundwork to become truly sustainable by 2025

Tag Heuer cements cycling affiliation via trio of partnerships
Van Cleef & Arpels gathers artisans to support creativity, ancestral crafts
SIHH leverages social, hosts public for first time amidst waning watch interest

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now