American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Chaumet puts lens on up-and-coming film talent
Fashion brands march with women via social media
Harrods to let waitstaff keep 100pc of tips received

Ethical transparency relies on brand storytelling, education and humanity
Private plane arrivals for inauguration projected to be down from 2009
CFDA helps design future of fashion retail alongside Accenture

Go beyond data to curate bespoke, memorable events
Will PETA’s LVMH boardroom presence curb use of exotic skins?
Bottega Veneta supports Shanghai photography institution with year-long sponsorship

Bonhams takes on Parkinson’s through art project
LVMH opens fourth edition of $319K prize
Lexus values its roots with LS redesign

Mercedes showcases new corporate strategy at CES
Yoox Net-A-Porter aligns with Bocconi on digital fashion coursework
Moët tells filmmakers “this is your moment” with $25K grant opportunity

Louis Vuitton turns sales associates into advocates during retail campaign
Waterford inspires compassion amid New Year’s Eve revelry
Mercedes-Benz takes on lead sponsorship role for Laureus in UK

PETA urges LVMH to halt exotic-skin manufacturing citing animal cruelty
Trump International displays employee commitment in labor agreements
Jaguar encourages young girls to embrace STEM education

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now