American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Graff celebrates Place Vendôme opening with namesake diamond
Louis Vuitton asked student hackers to upgrade its already efficient supply chain
After 1M renovation hours, Queen Mary 2 ready to take transatlantic voyage

Michael Kors races into Formula 1 with McLaren-Honda
Waldorf Astoria makes food unforgettable with latest initiative
Brazil’s state of emergency reflects dismal outlook despite impending Olympics

Stella McCartney teams with PETA for feline initiative
LVMH Prize winner hailed as “heroine of menswear”
How should brands respond when an ambassador makes headlines?

LVMH embraces pioneering spirit in Solar Impulse mentoring effort
Chandon to host its squad at invite-only fete in New York
Second Annual Family Polo Day celebrated at Greenwich Polo Club

Fairmont continues to bee sustainable, expands apiary program
Luxury gets into the game with UEFA Euro 2016 efforts
Kering exec: Sustainable business is smart business

Tod’s spells out how much it cares in charitable shoe collaboration
Lancôme reopens stores after Hong Kong protests
Social media users cannot get enough of empowerment ads

Luisa Via Roma embraces Syrian refugees with conceptual installation
Bottega Veneta fetes milestone year in artistic Beijing exhibit
VeryFirstTo takes stand against shopping addiction despite volatile retail environment

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now