American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

World Oceans Day provides platform for branded sustainable conversation
Nicolas Ghesquière hints namesake line is in his future
Kering combats domestic violence with employee training program

Lancôme distances itself from controversial pop star following backlash
Ferragamo puts best foot forward for launch of online CSR hub
Rolls-Royce Art Programme commission brings Indian folk tale to life

Hublot links with Pelé for charity auction, live-streamed match
Glashütte Original charts seafaring connection in museum exhibit
Roche Bobois commissions street art for charity

Selfridges’ CSR efforts recognized by retail peers for inaugural award
Chanel reads into founder’s history with Venice retrospective
Net-A-Porter fetes Ramadan with exclusive edit

LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days
5 strategic necessities for hosting a successful event: Wealth-X
Holt Renfrew teams with Kenzo for oceanic cause

Sentient Jet bets on Nyquist’s talent with Preakness sponsorship
Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds
Mr Porter captures London’s photogenic side during photo fair

Panerai dives into brand history through Florentine exhibit
Comité Colbert protects French heritage, creativity in member-wide social effort
Marc Jacobs takes stand for Planned Parenthood with charitable apparel

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now