American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Aman private jet offers private group travel with Asian expedition
British Fashion Council bets on emerging talent in educational outreach
Rolls-Royce bids Phantom Coupe farewell via bespoke collection

Ritz-Carlton makes an impact with business-oriented charity program
Ralph Lauren extends breast cancer efforts by funding research center
Kering nurtures young talent through renewed Parsons competition

Moët & Chandon toasts living in the moment for UK events
Mr Porter shows local pride through London Nocturne placement
Fondation Louis Vuitton invites artist to colors in its sails

Bentley shares “extraordinary world” with experience-minded consumers
HBC, Fairmont Hotels contribute to Canadian wildfire efforts
Ferrari pays homage to Sicilian racing heritage with weekend event

Fashion brands target Art Week attendees with creative collaborations
Fairmont invites new perspective with visual storytelling partnership
BMW partners with Frieze to attract discerning listeners, designers

Kering benchmarks environmental progress through public report
Lalique travels by land and sea for museum exhibit
Look Good Feel Better hosts inaugural auction with help from luxury players

Ritz-Carlton bakes a cake, shares a smile with charity initiative
Kering invests in education through HEC Paris luxury chair
Marc Jacobs supports maternal health via limited-edition tee

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now