American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Lexus holds cookout for cyclists to showcase brand lifestyle
Four Seasons dines around the world in latest private jet offering
Carolina Herrera honored for 35 years of fashion contributions

Fondazione Ferragamo exhibit examines interwoven nature of art, fashion
Gucci’s Chime for Change urges Beyoncé fans to stand up to gender inequality
Dolce & Gabbana creates bespoke doll for children’s charity

Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy
Rolls-Royce London opens dealership doors for craft expose
Bulgari continues children’s cause with new bracelet design

Museum exhibitions must enhance rather than showcase fashion
Van Cleef & Arpels explores origins of gems, jewelry design in Singapore
Chanel, Galeries Lafayette support budding fashion talent through Hyères Festival

Luxury brands promote sustainable initiatives on Earth Day
Sustainability is a long-term financial necessity, not a trend
Johnnie Walker educates on environment impact of Internet use

Jaguar Land Rover stays true to red, white and blue with hiring initiative
Bentley calls on pop art legend for charitable bespoke GT
IWC fosters future filmmakers with increased Tribeca Film Festival role

Luxury Portfolio embraces growing auction model via collaboration
Tod’s highlights iconic imagery in Jean-Paul Goude retrospective
Condé Nast extends impact of “China: Through the Looking Glass” via feature film

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now