American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Marketers should tailor video content to different platforms: Gartner L2
Retail apps increase both sales and returns: study
Recession could halt consumers’ real estate purchase plans

Rising tariffs could dampen consumers’ holiday spending
Luxury cosmetics sales worldwide to clock $55.6B this year: report
Mature Japanese women keep platinum jewelry sales strong

Majority of consumers find digital advertising unconvincing
Technology, brand values will guide future of CX
Drivers feel disconnected from auto technology: J.D. Power

61pc of online shoppers seek live chat options: report
Customer reviews, UGC can help cut down on fashion returns: report
Automakers’ consumer satisfaction slips as quality, value scores decline

Half of affluent travelers seek off-the-beaten-path escapes
How to make platform choices for ecommerce in China
Chinese customer is most demanding: DLG event keynoter

Service, entertainment – not technology – shaping retail’s future
4 trends in beauty from Cosmoprof 2019
Consumers willing to pay premium for convenience: Euromonitor

Understanding the world of international payments
Emotionally intelligent companies offer better customer experience
More than 50pc of vehicle research done via mobile: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now