American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Complicated consumers require data-driven business decisions
Defining the right social impact platform for your brand
Ownership is dead. Long live usership

New York’s luxury real estate falters ahead of increased taxes
Luxury brands face crisis of meaning
Gen Z most likely to splurge on experiential travel

Brands face difficulty keeping in-house agency energized
In-store retail challenges impact beauty sector: report
Sponsored influencer posts see greater engagement than organic content

Luxury brands must employ range of strategies in Asia
Affluents want transparent, personalized financial firms: YouGov
How Gucci and Chanel are going mobile to enhance customer experience

Gucci gains ground on Louis Vuitton with passionate social media presence
Wealth management satisfaction climbs as global wealth falls: Capgemini
Meet Forrester’s top customer experience expert at AMCX New York

Global wealth continues to build beyond Europe, North America
How to fix the problem in department stores
Minimalism, convenience continue to shape consumers’ habits

Tiffany’s 6-prong strategic plan for growth
Most powerful marketing words your brand should use
Why you are hearing from American Marketer

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now