American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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SUVs, blindspot detection deciding factors for purchase across segments: report
Prestige beauty positioning expands beyond price tag: Euromonitor
Luxury shoppers prefer online purchases through branded sites: report

Younger shoppers most interested in AI-powered assistance: Invoca
Consumers expect high return for personal data: A.T. Kearney
Introducing American Marketer

Editorial calendar for 2019-20
Digital natives expect bricks-and-mortar stores to leverage more tech
Hoteliers should approach room service as extension of travel experience

Marketers unprepared for potential recession: report
Luxury labels turn to monobrand sites, WeChat to reach Chinese customers
Affluent consumers unsatisfied with luxury marketing: YouGov

Chinese twentysomethings propelling luxury goods growth
FTC enforcement highlights compliance with Consumer Review Fairness Act
Positive feedback, relevant information key to drawing in new consumers

Brands fail to consistently improve customer experiences: Forrester
Prime London real estate dominated by Chinese, US buyers
Luxury ecommerce lacks speed, leaving shoppers behind: report

Tech-augmented hospitality offers more seamless, relevant experiences
Luxury goods business to see steady growth for third straight year
Veuve Clicquot undergoes mission to inspire women to become entrepreneurs

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now