American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Sampling is a highly underrated but effective marketing tool
73pc of luxury consumers forgo formal fashion
Fairmont sees repercussions online from poor customer service: NetBase

Court allows Forever 21’s second amended complaint against Gucci to proceed
GDPR and EU Data Protection: Challenges for retailers
Proximity to Harrods is major factor in local London real estate

Luxury needs to adapt to changing values, demographics
Are brands misunderstanding Instagram engagement?
Affluent millennials look to cruising for deals and multi-destinations

Lexus, Porsche top list of most dependable cars in the US
Are you really a digital business, or just faking it?
Global fashion industry complicates “made-in” claims: Fashionbi

Chatbots are the new HR managers
Favorable political conditions boost US affluents’ economic confidence
Wealthy owners’ passion for London supports $6K per-square-foot price

US tax reform prompts wealthy home buyers to leave high-tax states
Gucci is leaving Louis Vuitton in the dust online
Fashion lags behind other sectors in omnichannel development: L2

Affluents aim for more time, less clutter: YouGov
Online shopping continues its steady climb, but in-store interest remains
The fashion business must slow down

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now