American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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How luxury brands can upgrade cross-channel services
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
6 developments set to transform digital advertising

3 email tips for luxury retail
Over last decade, New York real estate saw record-breaking prices per square foot
Chinese buyers of British automobiles only want premium marques: SMMT

How not to handle a collaboration request for influencer marketing
7 in 10 consumers have self-gifted diamonds
New aristocracy seeks spacious, secure homes

5 luxury marketing strategies for exclusivity
19pc of luxury sales will be online by 2025
New China luxury: How media needs to respond

Are you a trademark bully? How to avoid being and being labeled as one
Chinese ultra-affluent showing increased economic confidence
How to build a brand that lasts a century

Colored diamond, gemstone markets to boom in 2018
Luxury real estate sees boost, but California cities see decline
The rising potential of premium and entry-to-luxury segments

Global HNWIs migrating away from UK in favor of US, Australia
What brands can learn from successful strategies in China
Top 10 global consumer trends for 2018

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now