American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Offline sales are not dead, but transformed
Courtesy, product knowledge are most-valuable traits of luxury sales associates
Chinese customer a demographic concept, not geographic

82pc of world’s wealth distributed among top 1pc
CSR needs to be more than “skin deep”: Positive Luxury
Madaluxe Vault is stab at off-price luxury

2018 interior design trends to include the return of color, distinctive pieces
Stop doing video for the sake of doing video
China’s luxury consumption boom driven by women, millennials: Bain

How luxury brands can make effective use of chatbots
Rethink experiential marketing
As retail transforms, luxury will be last to join the movement

Disruption: 6 insights to help luxury brands stay desirable
76pc of shoppers prefer technology-wielding sales associates
Luxury homebuyers look for less square footage in second home

Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez
Millennials’ saving habits to catalyze future luxury dominance
55pc of all search now begins on Amazon

AI can pave way for more personal, efficient customer service
Jewelers can open new market by courting gays, lesbians
Tax break for US’ wealthiest gives luxury industry noticeable lift

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now