American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Mobile holiday shopping shot past desktop in 2017: Facebook
The Caribbean sees highs and lows following Hurricane Irma: Knight Frank
Louis Vuitton win against LVL XIII highlights fashion startup challenges in protecting designs

US millionaires more diverse than ever before
Millennials have changed the family vacation
Association of National Advertisers set for new legislative challenges

Mobile search ads dominate digital channels: Forrester
What to expect in mobile advertising and location data
Marketers should beware influencer “middle ground” to augment ROI

New York’s high-end real estate may be unaffected by tax law
Retailers must eye consumer privacy with secure payment methods
Luxury comes to Southern California

Consumer confidence takes major hit heading into 2018: report
The luxury nomad
Intelligent disruption in luxury is trend to watch

Which destinations drew the most attention from luxury tourists this year?
Successful marketing programs give customers a voice
Creating valuable, personalized ads can circumvent ad-blocking challenges

Chinese segment to support newly constructed homes in US
Top 10 thought-leadership columns of 2017
Nordstrom outranked by Macy’s, Target in social engagement

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now