American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Strong 2018 forecast for luxury real estate
Valentino most likely brand to file 2018 IPO, says Italy’s Pambianco
Affluent caregivers control elderly loved ones’ investments

How will the asset-less millennials view luxury?
Luxury brands absent from email marketing: Fashionbi
Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics

Spending on travel and experiences is set to grow in 2018: Luxury Institute
What are affluent consumers searching for this season?
44pc of consumers consider buying based on influencer posts

Affluent investors divided down the middle on Trump’s market effects
2018 to be year for digital detoxes, spirituality in luxury travel
New York to see price drop-off in coming year: CityRealty

Do retailers want to know why they are losing customers?
Impact of GDPR on luxury brands
Global luxury’s growth in 2017 driven by strong showing in China

Social media is most used resource for high spenders
YouGov is 2017 Luxury Researcher of the Year
Frenemies: Luxury brands and social media

Almost half of all Chinese luxury buyers are under 30: report
SMS text messaging, world’s most successful communications channel, turns 25
US luxury poised for lucrative new year following successful 2017

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now