American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Louis Vuitton, Hermès most-valuable French brands: BrandZ
Passion, appreciation outranks potential profits for art collection, says UBS
From marketing officer to growth leader: Luxury brands reinvent roles

Pressure has increased for celebrity influencers to be engaging: report
Forever 21’s amended complaint against Gucci highlights need for vigilant enforcement to maintain trademark rights
67pc of affluents now associate luxury with innovation

Retailers intend to completely transform merchandising strategies: BRP
Tiffany tops list of millennial-favorite jewelers
Tesla, Genesis challenge established auto brands for consumer attention

Mobile wallet opens new channel for building customer loyalty
Fashion insiders optimistic despite challenges, uncertainty
Ritz-Carlton named top hotel brand in survey of affluent travelers

A stratospheric $450.3M Salvator Mundi sale: Power of brand and rarity prevails
Facebook saw 450M video views related to Black Friday
Luxury brands failing to retain valuable customers from year to year

How behavioral authentication can reduce fraud during the holidays
7 key elements of quality
Luxury brands have more to lose from product backlash than fast fashion: report

Q3 2017 luxury site performance analysis
Luxury retailers should consider fraud this Cyber Monday
US brands are looking to gain greater digital traction in China

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now