American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Retail apps increase both sales and returns: study
Recession could halt consumers’ real estate purchase plans
Rising tariffs could dampen consumers’ holiday spending

Luxury cosmetics sales worldwide to clock $55.6B this year: report
Mature Japanese women keep platinum jewelry sales strong
Majority of consumers find digital advertising unconvincing

Technology, brand values will guide future of CX
Drivers feel disconnected from auto technology: J.D. Power
61pc of online shoppers seek live chat options: report

Customer reviews, UGC can help cut down on fashion returns: report
Automakers’ consumer satisfaction slips as quality, value scores decline
Half of affluent travelers seek off-the-beaten-path escapes

Chinese customer is most demanding: DLG event keynoter
Service, entertainment – not technology – shaping retail’s future
Consumers willing to pay premium for convenience: Euromonitor

Half of women research skincare online before in-store shopping
Emotionally intelligent companies offer better customer experience
More than 50pc of vehicle research done via mobile: report

Latin America, Middle East see largest booking increases for holiday season
Gucci, Louis Vuitton are bridges from streetwear into luxury
Luxury real estate prices slowly edge forward: Knight Frank

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now