American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Luxury stocks dipped in December as China casts investor doubt
75pc of shoppers likelier to support businesses with similar values: report
Burberry, Chanel among retailers with most positive social sentiment

Manhattan’s luxury real estate sees weakest Q4 in years
Sellers reap benefits of low inventory in ski areas: Christie’s
Chinese travelers continue to expand international horizons

Personalization, omnichannel key to reaching discerning HNWIs
Shopping apps generate higher conversion rates: Criteo
2019 luxury spend expected to grow highest in UK

Chanel tops Louis Vuitton and Versace as Facebook’s most-loved luxury fashion brand
Cartier’s Too Faced partnership helped drive earned media growth
Gucci, Chanel on most affluents’ holiday wish lists

Last-minute shoppers flock to bricks-and-mortar
42pc of young affluents look to brands for cultural inspiration: Highsnobiety
Generational understanding crucial for luxury marketers’ success

Fragrance sector sees gifting turnaround in 2018
BCG is 2018 Luxury Researcher of the Year
Luxury shifting from material goods to mindfulness: Euromonitor

Consumer-centric retail environment calls for data-driven planning
Scarcity preference is learned childhood behavior: study
Sustainability, wellness driving social conversations in 2018

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now