American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Rewards need to benefit consumers, not just brands: HelloWorld
Pinterest 100: Top trends for 2019
Hong Kong dominates ultra-prime real estate sales: Knight Frank

Integrating planning processes helps retailers improve shopping experiences
Financial advisors need to share more information to HNW clients
Diamond industry likely to follow strong 2017 with further growth

Fashion labels failing to adequately combat forced labor: report
Luxury brands need to capitalize on growth in men’s makeup
Luxury home price growth continues to slow: Redfin

Preference for personalization extends to booking process
Millennial Asian, Hispanic Americans growing into powerful luxury force
Luxury fashion leaders show optimism amid disruption: McKinsey

Western influencers build brand equity, while KOLs seek sales
Asian travelers value shared experiences
EY: In the business of luxury, sexiness still thrives

Fashion, auto brands encroaching on luxury furniture market
Demand for Hermès Birkin grows as resale supply dries up
Online search, omnichannel retail are top tools for holiday shoppers

Luxury market growth continues as Chinese, Gen Z influence increases: Bain
Now is the time for fine tuning influencer campaigns: report
Social influencers in China carry more weight: Launchmetrics

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now